The Clear Writing Workshop – Featuring John Sturtevant

Extremely Valuable! Will fundamentally change the way we communicate with clients & colleagues and get things done more effectively

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Get Your Reader to Sit Up, Read What You Write & Take Action.

When we write in business, we communicate to convince others to do something – In reality, people only read what is of interest to them – whether it's a marketing brochure, email note or office memo.

In short, your writing needs to be compelling and relevant ( to your reader!) to persuade people to read it and actually take desired action toward your objectives.

But 99% of business writing programs are passive & do not do this.

Based entirely on a highly acclaimed & unique business writing program developed & tutored by John Sturtevant at Harvard Business School (HBS) for Harvard MBA candidates. John is flown into Singapore from the United States once a year to conduct this course.

 This top rated program provides an uncomplicated and yet profoundly effective methodology, (not found in any other business writing course today), allowing you to quickly shed poor and in-effective writing habits.

You will communicate significantly better and get your reader to act in a desired way, across every conceivable platform of business communication - from emails to reports and even in face to face communication. 



John Sturtevant

John developed a highly acclaimed Business Writing curriculum at Harvard Business School (HBS), where he taught for 5 years and which his writing program was a requirement for all 1st Year Harvard MBA Students.

He also created a Communications Program and served as Professor of Business Communication at The European School of Economics in Rome, Italy.

John has helped thousands of business people around the world learn to think analytically and communicate their ideas clearly and persuasively.

John received an "International Association of Business Communicators All-Star Speaker" honor in 2009 and 2010. Today, John is a top-rated speaker at conferences and association events throughout the world


"Gain An Important Life Skill In This Program"

Vice President, Government Investment Corporation of Singapore (GIC)


Impressive shift of the business communications paradigm. Executives need to learn to get to the point - and clearly. They will learn this skill in this course.

Head, A*STAR


A valuable program that covers the foundations of any type of business writing

Manager, Sony Electronics Asia Pacific


A refreshingly different approach and perspective to writing and communicating effectively to your business audience

Senior Scientist, Health Sciences Authority


Extremely Valuable! Will fundamentally change the way we communicate with clients & colleagues and get things done more effectively

Director, National Arts Council



“This is the best writing program I've ever been to. I learned so many new ways to avoid being a passive writer”

Jack Donaldson, Manager, Hewlett Packard


Loved it! Lots of stories & quotes to get participants thinking, questioning and reflecting on our writing effectiveness

Manager, Oracle Corporation


“This is an eye-opening course that provides valuable insight on writing and thinking skills. The material is very thought-provoking.”

Richard Lough, Managing Advisor, Merrill Lynch


“John simplifies a clear and effective approach to writing with practical and useful mind-map that help eliminate unnecessary processes.”

Kathleen Holmes, Training Manager, Microsoft Corporation

Click To Expand & View 18 Benefits

Write with intention so your words don’t obscure your ideas.

Develop a compelling business story that will engage your readers

Use persuasive writing techniques to produce powerful proposals, reports, emails, and more.

Articulate complex information clearly and concisely.

Think analytically about your business benefits from your reader’s point of view.

Develop active listening skills to identify your audience’s motivation

Use professional-quality editing and revision techniques to strengthen your writing.

Read complex documents and recognize the highest value take-aways.

Boost your creativity and insight through brainstorming.

Identify and avoid common logical fallacies

Leverage on powerful email subject lines that get your reader’s attention

Know 7 proven ways to write proposals that sell

Gain PowerPoint essentials that will polish your presentation

Apply effective editing strategies to streamline your final documents

Know 10 pompous business words and phrases you should never use

Experience thought-provoking exercises that help you remember key writing techniques

Take home Multiple Intelligence strategies that let you tap into your reader’s learning style

Click To View 6 Unique Features

Gain a powerful and effective communications methodology that helps you discard tedious, time-consuming writing habits you’ve developed since childhood. 

Obtain analytical thinking techniques developed at Harvard Business School that facilitate clear, reader-focused writing. 

Ask probing, insightful questions that will uncover your reader’s perceptions, empowering your writing to speak directly to their needs 

Gain active-listening skills to let you focus on how your readers interpret your words. 

Learn of new ways to tap into your own experiences and perspective to develop a unique voice that appeals to your readers 

Take back a structured & logical writing template so dynamic, you can apply your new writing skills right-away and communicate clearly & effectively to any audience, in any scenario


View The Full Day One Agenda

Session 1 Clear Writing Essentials

The key to clear writing is to lose bad writing habits and embrace a new approach that focuses on the principles of Persuasive Writing. Participants read a business case study and begin the analytical thinking process.

Principles you’ll learn:

• How to read with purpose to uncover essential facts.

• Identify what is important and what to ignore.

• How to develop a clear, focused message for your reader

• The Clarity Principle. The single most important point in writing.

• Four ways to define a clear objective

- How to define expected outcome

• Identify four typical audience types

• How to write to each reader’s perspective


Session 2 Analytical Thinking

The most common mistake business people make is to begin writing without planning. In many companies, business focuses getting things done quickly, rather than getting things done effectively.

Unfortunately, this approach nearly always leads to poor communication & unproductive relationships between managers, staff, clients, and colleagues.

Workshop participants will learn how to examine their messages and topics, analyze options, choose a reader-focused strategy, organize their ideas, and communicate powerfully and persuasively.

You’ll learn to use these thinking tools:

• Plan, write, revise, edit - a 4-step process to help participants think clearly, organize their ideas, focus on their objectives, take less time writing.

• Analytical questions - 29 questions to help you look beyond the obvious.

• Brainstorming - Generate ideas and form logical connections.

• Outlining - Organize your ideas and structure a persuasive document.


Session 3 Analysis Exercises

Participants complete a series of exercises designed to help them examine a situation thoroughly, and ask insightful questions.

Techniques you will learn:

• A 4-step process that’s guaranteed to improve your efficiency.

• Why most writers struggle with writing—and how to avoid struggling.

• Ways to identify and answer your reader’s objections.

• How to tune into what every reader wants to know.

• Practical ways to uncover your real objectives for writing.

• How to keep your words from obscuring your ideas.

• How to address the 4 most common reader attitudes.

• Ways to avoid jargon, clichés and pompous language.

• How to motivate your reader through clear, persuasive writing.

View The Full Day Two Agenda

Session 4

Practical On-Site Assignment

Participants will read a given assignment and accompanying article. They will analyze a given scenario, develop ideas, and produce an effective outline.

Session 5 Persuasive Writing

Participants learn the essential skills of persuasive writing. These skills help them plan, structure, and write documents that achieve their desired outcome.

Skills you will learn:

• Four ways to position yourself in the reader’s mind.

• How to write for your reader’s perspective.

• Strategies for communicating complex information clearly and concisely.

• How to develop your own business writing style.

• Persuasive techniques for developing powerful writing• How to create an effective opening statement, purpose, and compelling closing statement.

Argument structure

Participants will learn how to structure an argument, introduce facts, support claims, and make clear recommendations – all essential to persuasive business writing. Argument Exercise

Participants analyze a given business situation and structure an outline for an effective argument.

Techniques you will learn:

• How to identify key issues and problems to be resolved.

• The 5 most common mistakes writers make – & how to avoid them.

• The step-by-step process that guarantees a convincing presentation.

• Insightful questions to help them think and write analytically.



Session 6 Grammar & Mechanics

Now that participants understand how to plan their writing, they’ll learn how to create clear, persuasive ideas and eliminate embarrassing and costly writing mistakes.

Sentences & Paragraphs

The Sentence - People use them every day, but don’t know what they are.

The Paragraph - The document’s rhythm section.

Quantity vs. Quality - How to know when enough is enough.

Style - How to set the right tone for your audience and purpose.

Clarity - What’s clear for the writer is often confusing for the reader

Revision exercises

We’ll look at good and bad examples of style, structure, word choice, and clarity, and we’ll practice transforming confusing writing into clear writing.


Session 7 Analysis Exercises

Each participant will determine purpose, audience, and expected outcome, and write a persuasive document with a clear recommendation. John will walk you through the writing process and help you apply what you learned.

Session 8

Professional Critiques & Q&A

We’ll read the papers and talk about how each participant approached the assignment. Participants will reinforce their skills and help each other through peer critiques

Click to Expand This List Of Clear Writing Trainees Since 2009

SPRING Singapore | A*STAR | A2A Capital Management | ABS Pacific | Agency For Integrated Care (AIC) | AIA Singapore | Alexandra Health | Allianz Insurance | Ameron | APL Co | Ascendas | Asian Food Channel (AFC) | Atlas Sound & Vision | BASF | Becton Dickinson | Bombardier (Singapore) | Breadtalk | Canon Singapore | CapitaLand Limited | Central Provident Board (CPF) | Cerebos Pacific Limited | Changi Airport Group | CIMB Bank | Citibank | City Gas | Civil Aviation Authority of Singapore | Civil Service College | Clarins | Club 21 | CMPMedica | Colliers International | Compass Energy | Competition Commission of Singapore (CCS) | Courts | CPF Board | CSIT | Datacraft Asia | DBS Bank | DDB | Defence Science & Technology Agency (DSTA) | Digital Boomerang | DSO National Laboratories | DSTA | EDB Investments | Energizer Singapore | Energy Market Company | Expeditors International of Washington, Inc. | Far East Organisation | FedEx | Fraser & Neave (F&N) | GlaxoSmithKline (GSK) | Great Eastern Life Assurance Co | Haw Par Healthcare Limited | Health Sciences Authority (HSA) | Heidelberg Asia | HSBC Singapore | IHG Asia Pacific | Infocomm Development Authority of Singapore (iDA) | Inland Revenue Authority of Singapore (IRAS) | Institute for Infocomm Research | Institute of Mental Health (IMH) | IE Singapore | Invida Group | James Cook University Singapore | JTC Corporation | Keppel Bay | Keppel Corporation | Keppel Land International Limited | KONE | KPMG | Kumon Asia & Oceania | Land Transport Authority | Luxasia | Manulife Financial | Marina Bay Sands | Maybank | Maybank Kim Eng Securities | McDonald’s Restaurants | Media Development Authority of Singapore | MediaCorp | Microsoft Operations | Ministry of Community Development, Youth & Sports (MCYS) | Ministry Of Education (MOE) | Ministry of Finance (MOF) | Ministry of Home Affairs (MHA) | Ministry of Information, Communications & the Arts (MICA) | Ministry of Manpower (MOM) | Ministry of the Environment and Water Resources | Mitsui & Co. (Asia Pacific) |Mothercare | MTV Asia | Mundipharma | Nanyang Technological University (NTU) | National Arts Council (NAC) | National Healthcare Group | National Heart Centre | Singapore National Heritage Board (SNHB) | National Instruments | National Library Board (NLB) | National Parks Board (NPB) | National Trades Union Congress (NTUC) | National University of Singapore (NUS) | New Zealand Trade & Enterprise | Ngee Ann Polytechnic | Nokia | Nokia Siemens Networks | NSL Ltd | Oiltanking Asia Pacific | Omgeo Asia | Oracle Corporation | OUB Centre | Pacific International Lines (PIL) | Petra Foods Limited | Pico Art International | PIONEER Magazine (MINDEF) | Raffles Hotel Singapore | RBS Coutts Bank | Remnant Holdings | Rendezvous Hotel Singapore | Republic Polytechnic | Richemont Luxury (Singapore) | Robert Walters | Rolls-Royce Motor Cars Limited | SABIC Asia Pacific | Sanmina-SCI Systems | SAS Institute | SATS Ltd | Nanyang Technological University | Seagate Technology | Sembawang Shipyard | Sennheiser Consumer Electronics GmbH | Sentosa Development Corporation | Siemens | SilkAir | Singapore Institute of Management | Singapore Exchange | Singapore General Hospital | Singapore Police Force (SPF) | Singapore Polytechic (SP) | Singapore Post | Singapore Press Holdings | Singapore Prison Service | Singapore Sports Council | SingTel | Singapore Tourism Board (STB) | Singapore Turf Club | Singapore Workforce Development Agency (WDA) | Sony Electronics | Space Furniture | SPRING Singapore | Standard Chartered Bank (SCB) | Star Cruise Travel Service |Starcom Media Worldwide | Sumitomo Mitsui Banking Corporation (SMBC) | Suntec Singapore International Convention & Exhibition Centre | Swire Pacific Offshore | Symantec Asia Pacific | Tan Tock Seng Hospital (TTSH) | TD Securities | Temasek Polytechnic (TP) | The Salvation Army | The Walt Disney Company | Thomson Reuters Corporation | TNT Express Worldwide | Towers Watson | Urban Redevelopment Authority (URA) | Veolia Water (SEA) | Virtual HR | Volvo East Asia | WatchGuard Technologies | Wearnes Automotive |Weber Shandwick | Wing Tai Holdings Limited | WORLDHOTELS | Yellow Pages

One Session for 2018 - 19 & 20 APRIL - Now Open on Early Bird Discounts

Hilton Singapore


Author: MichaelTow

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