The Essential Finance Workshop

James makes it easy and fun to comprehend substantial financial concepts in just 2 days.

Learn how to read financial statements quickly, manage cash flow, minimize risk, enhance profitability, drive better business decisions and articulate financial concepts - In 2 Days.

For over 14 years, this unique finance program has applied a proprietory paradigm that is a breakthrough in teaching complicated financial and accounting topics in a fun and highly energetic way.

The proven methodologies are designed to empower you to breeze through, financial jargon and complexity in financial statements —without wasting valuable time on text book theoretical material which most professional executives do not have the time nor patience to sit through.

You will once & for all, demystify everything you need to know in finance and accounting and turn it from a potential obstacle into a stepping stone for your career and business success


James Leong Jun 09
James Leong Chan Foo
Adjunct Associate Professor, National University of Singapore |  Fellow Certified Public Accountant Singapore | Chartered Accountant (Australia) |  Certified Financial Planner.CM practitioner | Fellow, Chartered Financial Practitioner | Distinguished Toastmaster | Gold Medallist (Distinction) – Public Speaking (London Academy of Music and Dramatic Art) |  Toastmasters International (Pan-South East Asia District) Year 2000 Humorous Speech Contest Champion
James brings to his clients and participants 20 years of financial, management and international training experience. Prior to becoming a professional training consultant, he managed the finance, administration and human resources functions in Asia Pacific for a US MNC as regional financial controller. James received his professional training with a Big Four international accounting firm. He also practised as a certified financial planner with a major financial services institution. As a chartered accountant, James achieved distinction for achieving the top 5% of results in his professional accounting examinations in Australia.
James' teaching experience includes being an adjunct faculty member with National University of Singapore. In his customised training programmes, James consults for hundreds of clients including US Fortune 100 companies such as, Becton Dickinson, Chevron Texaco, GE Life, Honeywell, Lion Capital, Merck, Philips Electronics, Prudential, SingTel, NCS, Singapore Human Resources Institute (SHRI), Institute of Technical Education (ITE), Securities Investors Association of Singapore (SIAS), Wildlife Reserves of S'pore, UOB, OCBC, DBS Bank, Mizuho Corporate Bank and Sumitomo-Mitsui Banking Corp.
A versatile training consultant, James’s forte is in making complicated concepts simple and intuitive for learners. He can present even a normally dry and mundane subject and make it interesting. James represented Singapore and emerged as Humorous Speech Contest Champion of Toastmasters International (Pan South East Asia District) in Year 2000, after competing against 10 other national champions from five countries. James is also the only Singaporean and Distinguished Toastmaster ever to emcee at an international convention presided by Mrs Anson Chan, former Chief Secretary of Hong Kong SAR. His track record in international platform speaking and unique experience enable him to share with participants successful strategies that are refreshing and proven by results.



Gain powerful insights into accounting numbers and financial statements to run your business/department more profitably- Demystify and banish your fear of accounting jargon

Appreciate commonly used financial jargon in simple to understand English and get to the gist of what financial statements tell you about a company

Learn to manage cash flow, working capital and understand what drives budgeting numbers

Know how to use financial measurements tools properly

Speed read financial statements with ease

Uncover profitability drivers in your department or business

Know what are the right questions to ask about a company's financials

Size up a company instantly with financial ratios analysis and make better business decisions

Participate in case studies from actual companies and start analyzing their strengths and weaknesses immediately to learn to safe guard your company’s interest when evaluating vendors, suppliers and investments.

Take back a structured approach, an easy to use 3 easy steps framework, to analyse a set of financial statements and know how to ask probing, insightful questions that uncover organizational or departmental specific financial problems

James makes it easy to comprehend substantial financial concepts in just 2 days. It is a Fantastic course!
Manager, CAAS

Good Pace, Very Engaging, Solid Practical Applications & Examples.
Operations Manager - Golden Village

James is a serious professional about teaching finance and makes accounting easy for me.
Assistant Manager, Singapore Tourism Board

James is very knowledgeable but more importantly, he makes accounting concepts interesting and easy to understanding. 

Legal Manager, JTC Corporation

Perfect pace and effective delivery of concepts which I understood after just 2 days - a topic which I thought of as dry and difficult before this course. 5 STARS!
General Manager - Allliance Oil
Concise coverage of key financials and crucial repetition of critical knowledge
Manager - BHP Billiton

I am very impressed by your ability to turn a relatively boring subject on Finance & Accounting to something very interesting for your participants.

Group Human Resource Manager, Bayer (South East Asia)

Day 1 - ( Click to Expand )

Session 1:

The Balance Sheet

Participants will learn what the Balance Sheet says about the company’s financial strength and why is that important. They will also learn about the importance of managing working capital for liquidity purposes and what are the implications when equity increases or decreases.

 You will acquire skills and obtain answers to the following questions:

 · What is the difference between assets, liabilities and equity?

· How does a company get its funding?

· What do you mean by share capital, net worth, net assets and book value?

· How does book value differ from market value for a listed company? Where can you find the information?

· What is the relationship between a company’s financial strength and its risk?

· How do you use financial information for comparison?

· What is working capital and why is it important to manage it prudently?

· How do you turn around a company suffering from a liquidity crisis?

· What happens when company increases its share capital? What is the impact to shareholders?

· What would cause the shareholders’ equity to be reduced? Is it good or bad?


Session 2:

Profit and Loss Statement

Participants will learn how to use the Profit and Loss Statement to see through the company’s financial performance and understand how to enhance a company’s profitability.

You will acquire skills and obtain answers to the following questions:

· What is the Profit and Loss model for a typical company?

· How do you assess a company’s performance from its 3 profit margins?

· What are the drivers of profitability?

· What is accrual accounting and how does it impact you?

· Why is profit not the same as cash and why does it matter?

· What is the relationship between the Profit and Loss statement and the Balance Sheet?


Session 3:

Annual Report and reserves

Participants will learn how to use the Annual Report to locate key information about the company and understand some key terminology relating to reserves.

You will acquire skills and obtain answers to the following questions:

· What do the notes to the Annual Report tell me that the Balance Sheet, Profit and Loss Statement and Cash Flow Statement do not?


Session 4:

Cash Flow Statement

Participants will learn how to use the Cash Flow Statement to determine the financial health of a company.

You will acquire skills and obtain answers to the following questions:

· What does the Cash Flow Statement tell me information that the Balance Sheet and Profit and Loss Statement do not?

· How do interpret the cash flow pattern of a company to determine if it is healthy?

· Why the actual cash balance a company has does not tell the whole story?

· What are the warning signs that the company may fail very soon?



Day 2 - ( Click to Expand )

Session 5

Group accounts

Participants will learn about some key concepts found in the annual reports of listed companies and what it means to them.

You will acquire skills and obtain answers to the following questions:
·         What is the difference between a Group and a Company?
·         What is the difference between subsidiaries and associates?
·         What is goodwill and impairment?

Session 6

Ratios analysis

Participants will learn how to zoom in on financial ratios and assess companies at a glance.

You will acquire skills to assess the following ratios:

·         Valuation
·         Efficiency
·         Liquidity
·         Solvency
·         Profitability
·         Cash flow

Session 7

Comprehensive case study

Participants will learn how apply a structured approach to analyse a set of financial statements and ask probing and insightful questions to uncover a company’s weaknesses.

Only 1 Session in Singapore - 24 & 25 MAY, 2018 - Secure The Early Rate Now!

Hilton Singapore



Author: MichaelTow

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